Assessment 2 Draft - Steps 1-6
Step 1 Link to my blog: https://coleargus.blogspot.com/ Link to Bega’s Annual Report’s: https://begagroup.com.au/investors/reports/ KCQ 1: “The value to customers of the products or services is much less precise and depends on a customer’s subjective assessments. Brands, fashion, and emotional reactions can all play a part in customers’ perceptions of value.” Upon deeper thought, this statement resonated with me. Thinking about my friends, family, or even social media allows me to see clear truth in this statement and this type of consumer behavior seems to be everywhere today. Thinking about my own purchasing decisions, I realised that I don't always buy products based solely on their functional utility or objective price. For example, when I buy a new shirt, I often find myself drawn to a specific brand not necessarily because it's objectively higher in quality, but because of the graphics, design or fit. The brand's marketing, its association with certain l...